Diamond Buying Experience

Such an important purchase needs to come with feelings of comfort and confidence.

That’s why we take the time to get to know you, find out what you really want, and guide you to the diamond of her dreams at a comfortable pace.

We go beyond the 4 C’s to make sure you are knowledgeable and happy with your diamond purchase. Handing over the reins, we give you the same tools that our diamond buyer uses everyday: jeweler’s loupe, binocular microscope, carat scale, hearts and arrows viewer, diamond light, and color grading tray.

You can inspect each diamond, taking as much time as you want to look each one over. We make sure that you get to see the diamonds in all different kinds of light atmospheres as well. At the end of the day, remember that it’s about which diamond is the prettiest, not what’s printed on a piece of paper.


The 4C’s


“Every diamond is a miracle of time and place and chance. Like snowflakes, no two are exactly alike. Until the middle of the twentieth century, there was no agreed-upon standard by which diamonds could be judged. GIA created the first, and now globally accepted standard for describing diamonds: Color, Clarity, Cut, and Carat Weight.

Today, the 4Cs of Diamond Quality is the universal method for assessing the quality of any diamond, anywhere in the world. The creation of the Diamond 4Cs meant two very important things: diamond quality could be communicated in a universal language, and diamond customers could now know exactly what they were about to purchase.”

Branded Diamonds: Forevermark

For the most meaningful diamond purchases, think Forevermark diamonds.

A Forevermark diamond is uniquely inscribed with its own identification number promising that the diamond is beautiful, rare, and responsibly sourced.

This promise means you can be proud to own and wear your Forevermark diamond forever because the diamond originated at a carefully selected mine that benefits the people, community and country where it is located.

Forevermark traces each diamond along its journey, ensuring strict business, environmental and social standards are met at every step.

Responsibly sourced and then some, Forevermark Diamond Jewelry is a gift you'll be proud to give and proud to wear.

Branded Diamonds: Hearts on Fire

How do they claim to be The World’s Most Perfectly Cut Diamond?

Because the Hearts On Fire master craftsmen cut and polish rare diamond crystals at 100x magnification, while the rest of the industry only operates at 10x magnification. They use a minuscule fraction (less than one tenth of one percent) of the world’s most transparent and knot-free crystals, resulting in the maximum amount of light captured, scintillated, and reflected in a diamond.

While all other diamonds in the world display partial, imperfect, or sometimes even no patterns of light, Hearts On Fire captures light in such a perfect way that it reveals eight perfectly symmetrical hearts and Fireburst® patterns every single time, hence their unique name. The difference is perfection® … it’s a difference you can see!

Special Requests

Bremer Jewelry has more loose diamonds than any other jeweler in Central Illinois.

But just in case you are hunting for something very rare and unique, we have special relationships with our diamond cutters.

We can put in special requests to have diamonds shipped to us that meet your exact specifications, if needed. But we’re pretty sure you’ll find the diamond of your dreams right inside our store!