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At this time, we are not displaying our Shinola inventory on our website due to limited quantities of fast-turning styles that get discontinued frequently. Both our locations carry about 30 styles at all times, usually more around the holidays. If you have a specific style in mind, feel free to contact us.

Dedicated to making things in America again.

The question isn’t why you’d build a watch factory in Detroit, it’s why you’d want to see American jobs go anywhere else. Through four Detroit winters, we’ve been working to bring manufacturing jobs back to Detroit and back to this country. We build our goods to last, but of all the things we make, American jobs might just be the thing we’re most proud of.

As makers of handcrafted watches, they believe that products should be built to last, and they should be built in America. Shinola stands for skill at scale, the preservation of craft, and the beauty of industry. Our shared belief is that products should be built to last, and should be built right here in America.

That’s why Shinola is proud to handcraft watches that are made to last a lifetime or longer. To back up that claim, every Shinola watch is guaranteed for life under the terms and conditions of the warranty.

Shinola is able to offer this guarantee because they source only the best available watch components and utilize a handmade production process in their state-of-the-art Detroit factory.

After all, there’s a certain satisfaction in knowing your Shinola timepiece can be passed down to the next generation, and their limited lifetime warranty ensures it will be.