A watch that never needs a battery, the powered by light Eco-Drive.
CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. The very name of the brand conveys a deep respect toward craftsmanship and considered as familiar by citizens the world-over.
CITIZEN bears the responsibility to help cultivate a culture of positive change and on-going evolution through our craft. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered.
Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such specialist batteries were not obtainable. This leveled the field for citizens of virtually every country to be able to experience unrestricted joy of wearing and using a CITIZEN watch.